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Street fairs · fan fests · tailgates

Volume is a layout problem. We've already solved it.

Outdoor crowds don't browse politely — they surge. The festival build separates deciding from pressing so a burst of forty people becomes a rolling line instead of a wall of bodies.

Street fair crowd outside a yellow corner storefront converted into a hat and merch customization popup
Menu on the sidewalk, presses just inside the entry

The outdoor playbook

  • Post the menu at the perimeter. A sandwich board with the patch menu means guests arrive at the table already decided — the single biggest throughput gain we know.
  • Shade is non-negotiable. Caps fade-check fine, but presses and patch adhesive want a canopy. We bring a 10×10 with weights rated for wind, not water jugs.
  • Power honestly. One press lane runs on a single 20-amp circuit. If the fair offers only generator power, tell us the generator size and we'll confirm compatibility before load-in day.
  • Weather calls at 48 hours. We make a go/adjust call two days out — moving indoors, shifting hours, or swapping to a canopy-heavy layout.

Choosing the tier

Fan fests and multi-block fairs are Full Wall territory: 400 caps, up to 6 open hours, and a 48-patch wall with your custom run mixed in. For single-afternoon tailgates, a Double Rack usually covers it — read the hat count answer before you guess, because open-to-the-public events behave differently than invite lists.

Plan an outdoor date